How-To-Get-More-Online-Donations-With-Content-Marketing
It’s-no-secret-that-content-is-king-when-it-comes-to-engaging-and-delighting-donors-and-members-alike. But-did-you-know-that-when-you-create-content-based-on-donor-intent,you-can-use-it-to-target-people-ready-to-donate-online? In-this-article,I’m-going-to-show-you-how-to-use-content-marketing-to-increase-online-donations. While-the-execution-isn’t-always-intuitive,you-can-attract-more-visitors-to-your-site-with-content-marketing. Then,-that-same-content-canhelp-to-convert-them-into-online-donors. By-writing-for-donor-intent,you-can-position-your-posts-in-front-of-a-group-of-people-ready-to-take-an-action. Content-marketing-gives-you-an-opportunity-to-have-a-conversation-with-your-donors. Why-does-this-matter? Because-minds-are-changed-and-hearts-are-moved-by-meaningful-conversations. Search-engine-traffic-is-the-most-obvious-boon-of-content-marketing. If-your-site-is-optimized-for-search,-and-your-content-answers-your-donors’burning-questions,you’ll-end-up-with-more-site-traffic. How-do-you-translate-that-traffic-into-donations-though? By-tying-all-of-your-content-marketing-back-to-real-organizational-goals. In-this-case,you’re-looking-for-more-online-donations. The-opportunity-for-nonprofits-to-maximize-online-donations-through-content-is-huge. But-why-are-nonprofits-willing-to-spend-so-much-money-on-advertising? Well,one-online-donation-could-be-worth-thousands-of-dollars-on-average. Thus,-you-can-justify-spending-$500-$1,000-per-month-on-paid-advertising-when-the-marketing-ROI-is-high. The-Google-Ads-grant-is-also-a-popular-program-that-provides-501c3-certified-nonprofits-with-a-monthly-$10,000-spend-to-invest-in-PPC-campaigns. There are a plenty of free tools available to analyze keywords …
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